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Oscar Moreno Senior Sales Director

Oscar Moreno

Senior Sales Director  ·  Regional Manager  ·  US & LATAM

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Available for New Opportunities

Oscar
Moreno

Senior Sales Director  ·  Regional Manager  ·  Business Development  ·  US & Latin America

20+ years building revenue engines and leading high-performance teams across Fintech, Payments, Logistics & Industrial sectors. P&L owner with a track record of delivering $14M+ quotas and 20–35% YoY growth in the most competitive US & LATAM markets. Bilingual. Results-obsessed. Ready to scale your commercial operation.

Regional Manager Regional Sales Manager Territory Manager Business Development Manager Senior Sales Executive
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Oscar Moreno — Senior Sales Director
20+
Years Executive
Leadership
$14M
Max Quota
Managed
$14M
Annual Quota Managed
35%
Max YoY Growth
$18M
Pipeline Built
400+
Agent Network
6
Industries Mastered
The Case for Oscar

Why Companies
Choose Me

Three decades of commercial instincts refined into a single, high-output executive. Here is the exact value I bring to each role.

🏆
Regional Manager · National Sales
I Own P&Ls and
Deliver Numbers

I build, structure, and lead high-performance commercial teams that consistently exceed targets. Full P&L ownership, forecast accuracy above 95%, and QBR discipline that keeps every region on track.

  • Exceeded $14M quota 3 consecutive years at SACMI
  • Built 400+ agent network for Western Union FL
  • Managed P&Ls from $1M to $9M+
  • 95%+ forecast accuracy at Western Union
  • 35% YoY growth in agent productivity
🌎
Business Development · Market Entry
I Open Markets
Others Cannot

Bilingual US-LATAM operator with a 20-year network. I drive market expansion, establish channel partner networks from zero, and close complex enterprise deals at C-level.

  • $4.5M landmark deal closed at SACMI (largest in region)
  • 20+ corporate logistics accounts opened at Avianca
  • Dell, J&J, HP, AstraZeneca at UPS enterprise level
  • 70% QoQ merchant activation growth at Voltcash
  • 85% merchant retention rate — redesigned from scratch
⚡
Senior Sales · Fintech · Payments
I Accelerate
Time-to-Revenue

I cut onboarding cycles in half, optimize go-to-market execution, and implement sales methodologies that compound growth quarter over quarter.

  • Onboarding: 90 days → 45 days (Western Union)
  • Merchant onboarding: 14 days → 5 days (Voltcash)
  • 50–65% reduction in partner onboarding cycles
  • $2M+ annual transaction volume in Year 1
  • 22% YoY uplift on US-LATAM corridor
Open to Opportunities

Roles I Excel At

I bring a distinctive combination of enterprise sales execution, P&L leadership, and US-LATAM market fluency. Whether your company needs to enter a new market, fix a leaking sales funnel, or scale a regional operation — I've done it, and I've done it at scale.

I target senior commercial roles in Fintech, Payments, Financial Products, Logistics, Industrial, Packaging, Automation, and adjacent high-growth sectors. Bilingual execution means I can cover both English-speaking enterprise accounts and Spanish-speaking LATAM markets without friction.

📊
Regional Manager &
Regional Sales Manager
Fintech · Payments · Financial Products · Logistics · Packaging
Full P&L ownership, territory strategy, team leadership, QBR execution, and above-quota performance across complex regional markets.
🗺️
Territory Manager
Industrial · Automation · Capital Equipment · Packaging · Manufacturing
Long-cycle B2B deal management, distributor & agent network development, key account expansion, and territory growth strategy.
🎯
Senior Sales Manager —
All Sectors
Fintech · Payments · Industrial · Automation · Packaging · Logistics
Enterprise deal closing, pipeline management, forecast accuracy 90%+, and multi-sector commercial execution from SMB to Fortune 500.
🌎
Sales Manager Americas
& Latin America
Fintech · Financial Products · Logistics · Industrial · Packaging · Payments
Bilingual US-LATAM commercial leadership — market expansion, bilingual enterprise sales, distributor networks, and cross-border corridor growth.
Industry Expertise

Where I Add Most Value

Deep domain knowledge across four major industries — not just sales, but sector-specific commercial strategy.

⚙️
🥇 Primary Expertise — Industrial & Automation
Capital Equipment, Packaging & High-Speed Manufacturing Lines

This is where I built my deepest commercial expertise. As Regional Manager at SACMI Group across USA and Latin America, I managed a $14M capital equipment quota — blow molding (ISBM), filling & capping systems, labeling, palletizing, and complete turnkey bottling & canning lines. I closed complex multi-site projects up to $4.5M with top-tier CPG manufacturers, spearheaded greenfield & brownfield plant installations, and orchestrated cross-functional teams (Engineering, Logistics, Legal) for 100% compliance on international contracts. I know this industry's long sales cycles, the technical decision-makers, and how to win against entrenched competitors.

Capital EquipmentBlow Molding (ISBM) Filling & CappingLabeling & Palletizing Greenfield & BrownfieldPET Technology OEE ImprovementAfter-Sales & Service SACMI TechnologiesIndustrial Robotics
💳
🥈 High-Impact — Financial Products & Fintech
Financial Products, Digital Payments & Regulated Services

I led the commercial expansion of Western Union across Florida & Southeast USA and scaled Voltcash's merchant payments business from zero. My expertise covers the full spectrum of financial product distribution — from consumer remittance & money transfer to merchant acquiring, FX products, prepaid solutions, and cash-to-digital instruments. I understand compliance-driven sales environments, financial inclusion products, and how to build high-volume agent & merchant networks in regulated markets. I grew the WU transaction corridor by 22% YoY and generated $2M+ in fintech transaction volume in Year 1 at Voltcash.

Financial ProductsMoney Transfer Remittance / POSMerchant Acquiring FX ProductsPrepaid Solutions Cash-to-DigitalFinancial Inclusion Regulated MarketsB2B2C Distribution
📦
Supply Chain & Logistics
4PL / 5PL, Air Cargo & Enterprise Freight

Enterprise sales at UPS and Avianca Cargo managing multinational accounts including Dell, HP, J&J, and AstraZeneca. Delivered 20–25% YoY growth selling complex supply chain solutions to C-level executives across the Americas.

4PL / 5PLAir Cargo SLA NegotiationsKey Accounts Enterprise Freight
🌎
US–LATAM Expansion
Market Entry, Bilingual Sales & Emerging Markets

Operated across Florida, Georgia, Alabama, Tennessee, Colombia, Mexico, Brazil, and Central America. Native Spanish + professional English means zero friction across both enterprise US accounts and LATAM corridors. Specialized in distributor and agent network development.

Market EntryBilingual Channel DevelopmentLATAM Distributor Networks
Impact by Numbers

Key Sales Achievements

Numbers tell the story. Every metric below is a real result from a real role.

2019 – 2023
SACMI Group · USA & Latin America
$14M
Annual Quota — Exceeded 3 Consecutive Years
Managed and surpassed capital equipment quotas across multi-country operations in industrial packaging and automation. Maintained forecast accuracy above 90% throughout.
2019 – 2023
SACMI Group · Deal Closing
$4.5M
Landmark Multi-Site Automation Deal
Negotiated and closed SACMI's largest regional deal with a top-tier CPG client — a complex multi-site automation project that solidified market dominance and displaced key competitors.
2025 – 2026
Western Union · Florida & Southeast USA
400+
Independent Agents Recruited & Onboarded
Expanded the commercial network with 400+ independent agents and 50+ strategic retail locations, driving a 22% YoY transaction volume increase on the US-LATAM corridor.
2023 – 2024
Voltcash · Merchant Payments
70%
QoQ Growth in Merchant Activation
Built the outbound sales program and team from scratch across four states. Generated $2M+ in annual transaction volume in Year 1 and secured an 85% merchant retention rate.
2019 – 2023
SACMI Group · After-Sales
$3M
Recurring Revenue — Revitalized After-Sales Unit
Transformed the underperforming After-Sales & Service business into a $3M recurring revenue stream, directly improving bottom-line P&L profitability.
2015 – 2023
UPS / Avianca Cargo / SACMI
20–35%
Consistent YoY Revenue Growth — Across All Roles
Delivered compounding annual growth across Logistics, Air Cargo, Industrial, and Fintech — managing accounts including Dell, HP, Johnson & Johnson, and AstraZeneca.
Career History

Professional Experience

20+ years of progressive P&L leadership across five industries and two continents.

Western Union
2025 – 2026
Regional Manager — Florida & Southeast USA · Orlando, FL
  • Managed $9M annual regional quota with full P&L creation and accountability.
  • Drove 35% increase in agent productivity through a consultative sales methodology rollout.
  • Expanded network to 400+ independent agents and 50+ strategic retail locations.
  • Generated 22% YoY uplift on the US-LATAM corridor via targeted localized campaigns.
  • Reduced agent onboarding cycle from 90 to 45 days — 50% faster time-to-revenue.
  • Maintained 95%+ forecast accuracy through weekly KPI cadences and QBRs.
  • Optimized "High-Value" agent portfolio with 15% FX margin improvement via renegotiations.
Voltcash
2023 – 2024
Sales Manager / Business Development · Orlando, FL
  • Built the outbound acquisition program from zero across FL, GA, AL & TN — achieving 70% QoQ growth.
  • Generated $2M+ in annual transaction volume within the first year by penetrating competitive accounts.
  • Established and managed the commercial P&L balancing aggressive growth with unit economics (CAC vs. LTV).
  • Achieved 85% merchant retention rate by redesigning the account management structure.
  • Cut merchant onboarding from 14 days to 5 days — streamlining cross-functional compliance workflows.
SACMI Group
2019 – 2023
Regional Manager — Industrial & Packaging Systems · USA & Latin America
  • Directed multi-country commercial operations with a $14M capital equipment quota and full P&L ownership.
  • Built a $18M pipeline — closing B2B deals from $60K to $4.5M including the region's largest automation contract.
  • Exceeded regional targets 3 consecutive years with 90%+ forecast accuracy.
  • Revitalized After-Sales unit generating $3M in recurring revenue.
  • Shortened bid cycles by 30% through value-based selling and strategic stakeholder management.
  • Orchestrated cross-functional teams (Engineering, Legal, Logistics) for 100% compliance on international projects.
Avianca Cargo
2017 – 2019
Sales Manager — Cargo & Key Accounts · Miami, FL
  • Managed a $1.5M quota with full account-level P&L to optimize yield per ton and route profitability.
  • Delivered 25% YoY revenue growth, outperforming market benchmarks in the logistics sector.
  • Opened and expanded 20+ corporate logistics accounts with long-term SLA agreements.
UPS
2015 – 2017
Enterprise Sales Executive — Multinational Accounts · Miami, FL
  • Managed enterprise logistics portfolio targeting $1M annual revenue — monitoring P&L to drive margin improvements.
  • Achieved 20% YoY growth selling 4PL & 5PL supply chain solutions to C-Level executives.
  • Secured and expanded global accounts: Dell, Hewlett-Packard, Johnson & Johnson, AstraZeneca.
PriceSmart
2012 – 2015
Sales Department Manager · International Locations
  • Led 40+ associates managing a departmental P&L of $5M+ annually.
  • Grew departmental revenue 12% YoY through data-driven merchandising and inventory optimization.
  • Reduced operational shrink 15% via stricter inventory controls and process improvements.
Core Competencies

Skills & Expertise

A comprehensive commercial toolkit refined over two decades of P&L ownership and multinational revenue leadership.

Executive Leadership
P&L Management Regional Sales Management Team Building & Coaching Strategic Planning KPI Cadence Forecasting (95%+) Budget Ownership QBRs Change Management Stakeholder Alignment Organizational Scaling Executive Reporting
Commercial Strategy
Go-To-Market Strategy Business Development Key Account Management Territory Expansion Enterprise Negotiations Channel Sales Pipeline Development Market Entry (US & LATAM) Pricing & Margin Strategy Strategic Partnerships Contract Structuring Distributor Networks
Industry Expertise
Fintech & Payments Remittance / POS Money Transfer Supply Chain (4PL/5PL) Industrial Automation Packaging Systems Digital Payments Merchant Acquiring B2B & B2B2C Emerging Markets Capital Equipment Cross-Border Transactions
Tech Stack

Tools & Platforms

Enterprise-grade proficiency across CRM, analytics, sales intelligence, and cross-functional collaboration.

Salesforce
CRM
HubSpot
CRM
Dynamics 365
CRM
Zoho CRM
CRM
LinkedIn Sales Nav
Sales Intelligence
ZoomInfo
Sales Intelligence
Apollo.io
Sales Intelligence
Salesforce Maps
Territory Planning
Power BI
Analytics & BI
Tableau
Analytics & BI
Excel Advanced
Forecasting
SAP
ERP
Microsoft Teams
Collaboration
Slack
Collaboration
Google Workspace
Productivity
Background

Education & Languages

Bachelor of Economics
Asturias University — Spain

Academic foundation in economic theory, commercial analysis, and international market dynamics — applied across 20+ years of executive commercial practice in the Americas and Europe.

🇺🇸 English
Professional Proficiency
🇨🇴 Spanish
Native
Let's Connect

Open to the Right
Opportunity

If you are building a commercial team that needs to scale, enter a new market, or consistently beat quota — I want to talk. Let's make it happen.

✉️
Email
ommb21@gmail.com
📞
Phone
+1 (661) 232-3308
💬
WhatsApp
+1 (661) 232-3308
🔗
LinkedIn
oscar-mauricio-moreno-boyaca
📍
Location
Kissimmee, FL — Available Nationwide & Remote

Ready to Drive Results
from Day One

20+ years of P&L ownership, enterprise deal-closing, and revenue acceleration across the Americas. I bring a pre-built network, battle-tested methodology, and a relentless drive to exceed targets. Let's explore what we can achieve together.

✉ Send me an Email 💬 WhatsApp Me 📞 Schedule a Call 🔗 View LinkedIn Profile