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Oscar Moreno Senior Sales Director
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Oscar Moreno

Senior Sales Director  ·  Regional Manager  ·  US & LATAM

Open to the Right Opportunity

Oscar
Moreno

20+ years building revenue engines and leading high-performance teams across Fintech, Payments, Logistics & Industrial sectors. P&L owner with a track record of delivering $14M+ quotas and 20–35% YoY growth in the most competitive US & LATAM markets. Bilingual. Results-obsessed.

📩 Let's Connect View Career →
0
Years Experience
$14M
Max Annual Quota
0
Max YoY Growth
0
Industries
Oscar Moreno — Senior Sales Director
$18M
Pipeline Built
Value Proposition

Why Companies
Choose Me

Three core capabilities that consistently drive results — across markets, industries, and team sizes.

📊

I Own P&Ls and Deliver Numbers

I build, structure, and lead high-performance commercial teams that consistently exceed targets. Full P&L ownership, forecast accuracy above 95%, and QBR discipline that keeps every region on track.

95%+ Forecast Accuracy
🌎

I Open Markets Others Cannot

Bilingual US-LATAM operator with a 20-year network. I drive market expansion, establish channel partner networks from zero, and close complex enterprise deals at C-level.

400+ Agent Network Built
⚡

I Accelerate Time-to-Revenue

I cut onboarding cycles in half, optimize go-to-market execution, and implement sales methodologies that compound growth quarter over quarter.

90 → 45 Days Onboarding
By The Numbers

Impact That Speaks
For Itself

Quantified results across every stage of a 20-year career. Real numbers from real roles.

0
Years Executive
Commercial Leadership
$0
Max Annual Quota
Exceeded 3 Years Running
0
Maximum YoY
Growth Rate Achieved
$0
Pipeline Built
at SACMI Group
0
Independent Agents
Recruited & Activated
$0
Landmark Multi-Site
Deal Closed
0
QoQ Merchant Activation
Growth — Voltcash
0
Industries Mastered
Across the Americas
Fit & Expertise

Roles I Excel At

From managing regional P&Ls to opening new markets — here is where I deliver most value.

Regional Manager & Regional Sales Manager

Ideal for: SaaS, Fintech, Payments, Industrial, Supply Chain, Professional Services.

I build, manage, and scale regional commercial operations with full P&L accountability. I recruit top talent, create incentive structures, implement CRM discipline, and deliver QBR-ready reports to senior leadership.

SaaSFintechPaymentsIndustrialSupply ChainPro Services
$9M
Quota Managed (WU)
95%+
Forecast Accuracy
22%
YoY Revenue Uplift
35%
Agent Productivity ↑

Territory Manager

Ideal for: Manufacturing, Distribution, Capital Equipment, B2B Services.

I own geographic territories end-to-end — from prospecting and pipeline management to close and post-sale growth. I build distributor networks, manage channel partners, and drive penetration in untapped accounts.

ManufacturingDistributionCapital EquipmentB2B Services
$14M
Territory Quota
$18M
Pipeline Developed
$4.5M
Largest Deal Closed
30%
Bid Cycle Reduction

Senior Sales Manager — All Sectors

Ideal for: Fintech, Payments, Remittance, Digital Commerce, B2B2C.

I own the entire sales cycle — from outbound prospecting to enterprise contract close and post-sale retention. Expert at reducing friction in complex B2B and B2B2C sales processes.

FintechPaymentsRemittanceDigital CommerceB2B2C
70%
QoQ Activation Growth
85%
Client Retention
$2M+
Transaction Volume
14→5
Days Onboarding

Sales Manager Americas & Latin America

Ideal for: Any company expanding into Latin America or managing cross-border operations.

Native Spanish speaker with a 20-year LATAM network and deep knowledge of business culture across Colombia, Mexico, Brazil, Central America, and the US Southeast corridor.

ColombiaMexicoBrazilCentral AmericaUS SoutheastFlorida
20+
Years LATAM Network
2
Languages (EN/ES)
7+
Countries Operated
25%
Avg YoY Market Growth
Sector Depth

Industry Expertise

Deep, hands-on experience across four industries — revenue-generating relationships and domain fluency, not just awareness.

Primary
🏭

Industrial & Automation

As Regional Manager at SACMI Group across USA and Latin America, I managed a $14M capital equipment quota — blow molding (ISBM), filling & capping systems, labeling, palletizing, and complete turnkey bottling & canning lines.

$14M Annual Quota$18M PipelineTurnkey LinesISBM Systems
High Impact
💳

Financial Products & Fintech

Led the commercial expansion of Western Union across Florida & Southeast USA and scaled Voltcash's merchant payments business from zero. Deep knowledge of remittance, POS, and digital payment ecosystems.

Western UnionVoltcash400+ AgentsPOS & Remittance
📦

Supply Chain & Logistics

Enterprise sales at UPS and Avianca Cargo managing multinational accounts including Dell, HP, Johnson & Johnson, and AstraZeneca. Full 4PL/5PL solution selling and contract management experience.

UPS EnterpriseAvianca CargoDell / HP / J&J4PL / 5PL
🌎

US–LATAM Market Expansion

Operated across Florida, Georgia, Alabama, Tennessee, Colombia, Mexico, Brazil, and Central America. Expert in cross-border commercial strategy, regulatory navigation, and distributor network development.

US SoutheastColombiaMexicoBrazil
Proof of Performance

Key Sales Achievements

Real numbers from real roles. No projections — only delivered results.

SACMI Group
2018–2023
$14M
Annual Quota — Exceeded 3 Consecutive Years
SACMI Group
2018–2023
$4.5M
Landmark Multi-Site Deal Closed
Western Union
2025–2026
400+
Independent Agents Recruited & Activated
Voltcash
2023–2024
70% QoQ
Merchant Activation Growth
SACMI Group
2018–2023
$3M
After-Sales Recurring Revenue Unit Built
Multiple Companies
2015–2023
20–35%
Consistent YoY Revenue Growth
Career Journey

Professional Experience

20+ years of progressive commercial leadership — every role with full responsibilities and quantified results.

Western Union 2025 – 2026
Regional Manager · Florida & Southeast USA
$9M Annual Quota 400+ Agents 22% YoY Revenue Uplift 35% Agent Productivity ↑ 95%+ Forecast Accuracy

Managed $9M annual regional quota with full P&L creation and accountability across Florida and the Southeast US corridor for one of the world's largest money transfer networks.

  • Managed $9M annual regional quota with full P&L creation and accountability across Florida & Southeast USA.
  • Drove 35% increase in agent productivity through a consultative sales methodology rollout across the entire network.
  • Expanded network to 400+ independent agents and 50+ strategic retail locations in one of the most competitive corridors.
  • Generated 22% YoY revenue uplift on the US-LATAM corridor via targeted localized campaigns and agent activation programs.
  • Reduced agent onboarding cycle from 90 to 45 days — achieving 50% faster time-to-revenue through process redesign.
  • Maintained 95%+ forecast accuracy through weekly KPI cadences, pipeline reviews, and structured QBRs with senior leadership.
  • Optimized 'High-Value' agent portfolio with 15% FX margin improvement through strategic renegotiations.
Voltcash 2023 – 2024
Sales Manager / Business Development Manager · Orlando, FL
70% QoQ Growth $2M+ Transaction Volume 85% Client Retention 14→5 Day Onboarding

Built the outbound acquisition program from zero across FL, GA, AL & TN for a merchant payments startup — achieving 70% QoQ growth in the first year through aggressive market penetration.

  • Built the outbound acquisition program from zero across FL, GA, AL & TN — achieving 70% QoQ growth from launch.
  • Generated $2M+ in annual transaction volume within the first year by penetrating competitive accounts in the merchant payments space.
  • Established and managed the commercial P&L, balancing aggressive growth with unit economics (CAC vs. LTV).
  • Achieved 85% merchant retention rate by redesigning the account management structure and implementing proactive support protocols.
  • Cut merchant onboarding from 14 days to 5 days — streamlining cross-functional compliance workflows across sales, legal, and operations.
SACMI Group 2018 – 2023
Regional Manager · USA & Latin America
$14M Annual Quota $18M Pipeline $4.5M Landmark Deal $3M Recurring Revenue 30% Bid Cycle Reduction

Directed multi-country commercial operations for one of the world's leading capital equipment manufacturers, with full P&L ownership across USA and Latin America covering industrial automation and packaging systems.

  • Directed multi-country commercial operations with a $14M capital equipment quota and full P&L ownership across USA and LATAM.
  • Built a $18M pipeline — closing B2B deals ranging from $60K to $4.5M, including the region's largest automation contract.
  • Exceeded regional targets for 3 consecutive years with 90%+ forecast accuracy and disciplined pipeline management.
  • Revitalized the After-Sales unit, generating $3M in recurring revenue through structured service contracts and upsell programs.
  • Shortened bid cycles by 30% through value-based selling frameworks and strategic stakeholder management at C-level.
  • Orchestrated cross-functional teams (Engineering, Legal, Logistics) ensuring 100% compliance on complex international projects.
  • Products: blow molding (ISBM), filling & capping systems, labeling, palletizing, and complete turnkey bottling & canning lines.
Avianca Cargo 2017 – 2019
Sales Manager · Miami, FL
$1.5M Quota 25% YoY Growth 20+ New Accounts

Managed a $1.5M quota with full account-level P&L to optimize yield per ton and route profitability for one of Latin America's leading airlines in the cargo segment.

  • Managed a $1.5M annual quota with full account-level P&L to optimize yield per ton and route profitability across the Miami corridor.
  • Delivered 25% YoY revenue growth, outperforming market benchmarks in the competitive logistics sector.
  • Opened and expanded 20+ corporate logistics accounts with long-term SLA agreements and dedicated service lanes.
UPS 2015 – 2017
Enterprise Sales Executive · Miami, FL
$1M Portfolio 20% YoY Growth Dell / HP / J&J / AstraZeneca

Managed enterprise logistics portfolio targeting $1M annual revenue through multinational accounts, selling 4PL & 5PL supply chain solutions at C-level in one of the world's largest logistics companies.

  • Managed enterprise logistics portfolio targeting $1M annual revenue, monitoring P&L to drive margin improvements on key accounts.
  • Achieved 20% YoY growth selling 4PL & 5PL supply chain solutions to C-level executives across multiple industries.
  • Secured and expanded global accounts including Dell, Hewlett-Packard, Johnson & Johnson, and AstraZeneca.
PriceSmart 2012 – 2015
Sales Department Manager
$5M+ P&L 40+ Associates 12% YoY Growth 15% Shrink Reduction

Led a 40+ associate team managing a departmental P&L of $5M+ annually, growing revenue and implementing process improvements that reduced operational shrink significantly.

  • Led 40+ associates managing a departmental P&L of $5M+ annually across multiple product categories.
  • Grew departmental revenue 12% YoY through data-driven merchandising strategies and inventory optimization.
  • Reduced operational shrink 15% via stricter inventory controls, loss prevention protocols, and process improvements.
Competencies

Core Skills & Expertise

A battle-tested skillset built across 20+ years of executive commercial practice.

👑 Executive Leadership
P&L ManagementRegional Sales MgmtTeam Building & Coaching Strategic PlanningKPI CadenceForecasting 95%+ Budget OwnershipQBRsChange Management Stakeholder AlignmentExecutive Reporting
🎯 Commercial Strategy
Go-To-Market StrategyBusiness DevelopmentKey Account Management Territory ExpansionEnterprise NegotiationsChannel Sales Pipeline DevelopmentMarket Entry US & LATAMPricing & Margin Strategy Strategic PartnershipsDistributor Networks
🏭 Industry Expertise
Fintech & PaymentsRemittance / POSSupply Chain 4PL/5PL Industrial AutomationPackaging SystemsDigital Payments Merchant AcquiringCapital EquipmentCross-Border Transactions Emerging Markets
Tech Stack

Tools & Platforms

CRM, analytics, and collaboration platforms used daily to drive pipeline and performance.

🔵 Salesforce
🟠 HubSpot
🔷 Dynamics 365
🟡 Zoho CRM
🔵 LinkedIn Sales Nav
🔵 ZoomInfo
🟣 Apollo.io
📍 Salesforce Maps
📊 Power BI
📊 Tableau
📗 Excel Advanced
🔶 SAP
🔵 Microsoft Teams
🟣 Slack
🔴 Google Workspace
Background

Education & Languages

🎓 Bachelor of Economics

Asturias University — Spain

Academic foundation in economic theory, commercial analysis, and international market dynamics — applied across 20+ years of executive commercial practice in the Americas and Europe.

🌐 Languages

Bilingual professional enabling seamless C-level communication across the entire Americas corridor.

🇺🇸EnglishProfessional Proficiency
🇨🇴SpanishNative Speaker
Open to Opportunities

Let's Build Something
Exceptional Together

If you are building a commercial team that needs to scale, enter a new market, or consistently beat quota — I want to talk.

📧
Email
ommb21@gmail.com
→
💬
WhatsApp
+1 (661) 232-3308
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📞
Phone
+1 (661) 232-3308
→
💼
LinkedIn
Oscar Mauricio Moreno Boyacá
→

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